Are you sure, she's
never written about Gordie Howe?
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But the question got me thinking about literature prizes in general, especially with the changes, considered and executed, to the National Book Award and the Man Booker Prize that generated so much controversy this fall. What should prizes do? What is the role of literature prizes in societ
I get it! It's a
metaphor for curling!
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In general, I think it is more important for prizes to have clearly delineated goals, than for them to have any one goal in particular. I like the idea that there are prizes for particular kinds of books, written by authors with particular identities. I like that some prizes focus on individual works in a year and some prizes focus on the body of work over the course of a writing career. And I also like that there is a diversity in the selection process. I like that there is an Impact award that is open and there is a Nobel which is very closed. Which is not to say that prizes are perfect. Just like, well, everything, from time to time those responsible for administering them should reassess, should re-ask the big questions, should examine the process, and should make changes.
But even with my fairly flexible attitude towards prizes, I think there is one factor a prize should never, ever consider when determining its winner: popularity. There has been an increasing amount of chatter, especially about the National Book Award suggesting that, in order to more faithfully reflect the will of the reading public and to stay relevant to that reading public, prizes should consider a book's popularity when deciding on their award. That chatter is wrong. Overusing “literally” and “awesome” level wrong. Here are three reasons why.
Popularity has never, ever been an indicator of quality. Ultimately, prizes are about quality. Yes, quality is subjective and yes, determination of quality is influenced by the power structure of the times, and yes, personal biases, prejudices, and grudges can compromise selection, and yes, critics and judges can be completely out of touch with the culture over which they strive to preside, but quality still exists and, even though it lacks an absolute foundation, it is important for us to pursue it. A lot of different factors go in to determining whether a book is good or not, but perhaps the only factor we can definitively say does not indicate quality, one way or the other, is popularity. Many extremely popular books are also great works of literature. Many extremely popular books are an embarrassment to the alphabet. (Which does not mean I think people shouldn't buy and read them for entertainment. Also, this is not screed against popular books.) Many extremely popular books fall somewhere in between. The point is not that there is something wrong with popularity, but that it is not relevant in deciding which book in a particular category of books is the best. And this goes for rejecting a book because of its popularity; for assuming that simply because a lot of people bought it, it must be lowest-common-denominator product.
Finally, prizes are one of the great book discovery engines. They take authors known only to the literati and make them known to the public. They catch books that have slipped through the media cracks. They create a public discussion of a book that had not had a public discussion before. In some ways, this only really half a point, because it does argue that popularity can act as a disqualifier, but I have a slightly different take on it. As I mentioned above, one of the arguments for preferring popular books in an awards process is that it makes the book more relevant to the reading culture, but what is more relevant in culture; the leader or the follower? The coolest kid in high school is the one that starts the trend, not follows it. If prizes want to be “relevant” they need to be actors, not reactors, influencing new taste, rather than responding to existing taste. For example, Jennifer Egan's Pulitzer introduced the reading public to one of the most important American authors currently writing, and made a bestseller out of an innovative work at the edge of what might be next in fiction.
Judging quality in anything is a fraught and flawed process and too often, considerations outside quality determine the winner. But just because -isms can between between the award and the quality does not mean quality should no longer be the target. Sometimes the best book in whatever the prize looks to award is already extremely popular, sometimes it's not. Sometimes a prize will turn a book into a bestseller and sometimes it won't. Sometimes a prize will be the first step in the canonization of a work or an author and sometimes it will be a product of its time and reflect a fad or trend that will baffle future generations. Prizes have their problems, but they also have their purposes. And rewarding popularity shouldn't be one of them.
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